Which Social Media is right for my business?
If you have an online business or plan to you know that (or should know) that social media is almost as important as having a website. So which Social Media is right for my business? Most blogs will tell you the same thing which after having read it so many places before really does nothing to answer this question. You see most blogs choose to play it safe and give you generic general information. Others mistakenly tell you to get on them all to try to capture an audience. Well I have news for you, that too is wrong!
What you need to do is research your audience first. Certain social media sites are more relevant to different audiences. So all you really need to know is who is your audience and what form of social media is best to market to that audience with. Trying to capture an audience by using every form of social media would be a considerable waste of your time and resources. Even if you managed to post regularly to them all most of it will not be taken seriously. This is because an audience that has no interest in your product or service is not likely to check out your website “just because.” Even if they did they will not be purchasing anything from you because they have no need or real interest in what you have to offer them.
The other flaw in suggesting you work on attracting an audience from all forms of social is that there are too many forms of social media out there already, yet more keep being added. Mostly the new ones are slight variations on other ones already being used by millions of people. Millions of people are not likely to jump ship and make the switch for minor enhancements. People are creatures of habit and therefore hate change.
Here are some of the biggest names in social media:
Facebook. Everyone knows of this one. Lot’s of advertisers use them because it’s easy to advertise with and they have the largest audience.
YouTube. Most online shoppers today have super short attention spans to adds so short videos do very well and YouTube is the number one place for video ads.
Instagram. Images do very well too in promoting a product or service. Now that text doesn’t rank as well as images and videos do Instagram makes more sense for most businesses to advertise on then on Facebook. However, Facebook does allow video and images for advertising.
Twitter. Only 19% of users use Twitter. What makes them so great for promotion offers is that of those 19% of users, 99% of them are influencers. This means that they are able to persuade others to like or buy your stuff if they choose to share the good experiences they had with your business or even if they just have an interest in it. With Twitter followers on your side your audience will grow!
Linkedin. This is ideal for business networking. You can post blog postings and also fill out their basic information fields to give visitors a summary of what your business is about.
Pinterest. Women use this form of social media much more than men. This site is all about sharing images in hopes of attracting visitors from them.
Snapchat. Similar to Instagram but newer and much more popular.
Other forms of social media are being added all the time. Experiment with what works best for your website. We choose to only use Facebook and Linkedin to start with. We will also take another look at Twitter in the near future.