Why you Need a Newsletter for your Website

If you have a business website you need to market the site. Getting visitors to your site is only part of the process of becoming a successful business. Of course to get to this point you have already started marketing but it should never stop there – you need to do more!

Why you Need a Newsletter for your Website:

Once you get them to your site you need to keep them coming back for more. One way to do this is thru the creation of a newsletter and a newsletter signup. Once they sign up for your newsletter you have permission to email them content pertaining to your website. These emails could include exclusive discount offers only available to your newsletter subscribers, emails about current offers available to everyone (but that don’t need to know that anyone can get these offers), reviews of products you offer or are affiliated with (that fit your business niche), information emails about how to best use your products or any other creative way you can think of to get them to want to see your newsletter in their email.

The newsletter allows you to remind your visitors that your still in business. If they do not get fresh content they could forget about your website and buy from someone else next time. It also gives them something they can forward to their friends or relatives if they think it will be of interest to them. The goal in business is not to make a sale, but to make multiple sales from many visitors and most importantly from those that have been to your website before. It costs much more to get a new visitor (potential customer) than to keep the ones you already have.

Check out the big three of email newsletters here:


Constant Contact

Mail Chimp


Alternative Online Marketing, LLC has no affiliation with any of these companies. 

We offer this information to you without any compensation to use.

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